Turn merely satisfied customers into “fans”

Did you know that most of the costumers are “satisfied”? That’s a great thing, right? Or is it not? The problem with this group is that, from research, we see that they are “merely” satisfied, and not “overly” satisfied. And merely satisfaction is not enough for people to return for more business. Studies show that quite some people change vendors, even if they had no real reason to do so. They just “switch”.

How would it be if a greater portion of this group would become a “fan” of your “brand”, of your company? Fans are your ambassadors, your extra marketing department and your extended sales force. And that makes your turnover grow.

In this workshop, we offer you insights in the different degrees of customer service, customer expectations and their behavior. We help you also build a plan for increased customer retention and more delighted customers.


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